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Heritage Day History

The Heritage Day Festival and Parade is a "grassroots" community affair that takes place annually during Heritage Month.  In 1996, the Heritage Day event received a proclamation from San Diego City Officials declaring the last Saturday of every February as "Heritage Day" for all cultures.

Its rich tradition and history have become a positive addition to community events both socially and economically in the heart of San Diego.  We are pleased to announce the last Saturday in February as "Heritage Day" for all cultures.  We take pride in careful planning of this parade for you and your family to enjoy. 

Offering a reputable platform to bridge gaps between the consumers, community organizations and businesses-small and large-with an ultimate goal of bringing economical and social revitalization to the constituent communities.  By uniting spectators of diverse socio-economic backgrounds, this widely publicized family event encloses an audience in the “Heritage Village” with attendance of over 11,000 individuals.

The Heritage Day Festival and Parade was founded in 1991 under the non-profit organization, Nu-Way Operation BHILDD,  Black History is Learning Development program and by Native San Diegans, Steve & Peggy Cooper.

Concluding the Parade, you'll be able to take part in the Heritage Day events, which are designed to build the community in which it serves. There are always many free activities for the entire family to enjoy. You'll find everything from children's activities, educational resources and entertainment from groups of all cultural backgrounds.

          GENERAL INFORMATION
 
 

Highlights

 

The Heritage Day Parade: The parade showcases and acknowledge community leaders, city officials, high school bands,  organizations and foundations.

 

Bridging the Gap: Each year the Heritage Day board selects a Focus patient or an individual who exemplifies Nu-Ways' overall mission statement as the Grand Marshal.

 

The Heritage Marketplace: In an effort to feed the parade’s growing popularity we have extended a host of ancillary events that afford more opportunities for businesses and community members to participate in this annual event. Including a captive, orchestrated village with guest celebrities, vendor booths, live entertainment, speakers, health zone, kids zone, and career zone.

 

Heritage Ambassadors Court: Our Ambassadors Court consist of eight extraordinary African-American young men & women between the ages of 5 -26 who exhibit community pride, cultural awareness and social achievement. 

Court participants are selected through an essay contest conducted by a panel of judges prior to the Heritage Day Festival & Parade festivities. 

 

HERITAGE AWARDS

The Carter G. Woodson Award:  This award is presented to an African American individual of strong morale character that has been instrumental in empowering San Diego communities through positive reinforcement.

 

The Multi-Cultural Bridge Award:  This award is presented to an individual of a multi-cultural heritage who exemplifies strong morale character and has been instrumental in empowering San Diego communities through positive reinforcement.

 

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