The
Heritage Day Festival and Parade is
a "grassroots" community affair that
takes place annually during Heritage
Month. In 1996, the Heritage Day
event received a proclamation from
San Diego City Officials
declaring the last Saturday of every
February as "Heritage Day" for all
cultures.
Its rich
tradition and history have become a
positive addition to community
events both socially and
economically in the heart of
San Diego. We are pleased to
announce the last Saturday in
February as "Heritage Day" for all
cultures. We take pride in
careful planning of this parade for
you and your family to enjoy.
Offering a reputable platform to
bridge gaps between the consumers, community
organizations and businesses-small and large-with an
ultimate goal of bringing economical and social
revitalization to the constituent communities. By
uniting spectators of diverse socio-economic
backgrounds, this widely publicized family event
encloses an audience in the “Heritage Village” with
attendance of over 11,000 individuals.
The Heritage Day Festival and Parade
was founded in 1991 under the non-profit organization,
Nu-Way Operation BHILD, Black History is Learning
Development program and by Native San Diegans, Steve &
Peggy Cooper.
Concluding the Parade, you'll be able
to take part in the Heritage Day events, which are
designed to build the community in which it serves.
There are always many free activities for the entire
family to enjoy. You'll find everything from children's
activities, educational resources and entertainment from
groups of all cultural backgrounds.
Highlights
The Heritage Day Parade:
The
parade showcases and acknowledge community leaders, city
officials, high school bands, organizations and
foundations.
Bridging the Gap:
Each year
the Heritage Day board selects a Focus patient or an
individual who exemplifies Nu-Ways' overall mission
statement as the Grand Marshal.
The Heritage Village:
In an
effort to feed the parade’s growing popularity we
have extended a host of ancillary events that afford
more opportunities for businesses and community members
to participate in this annual event. Including a
captive, orchestrated village with guest celebrities,
vendor booths, live entertainment, speakers, health
zone, kids zone, and career zone.
Miss Heritage Queens Court:
Our Queens Court consist of four extraordinary
African-American young ladies between the ages of 5 -25
who exhibit community pride, cultural awareness and
social achievement.
Court participants are selected through an essay contest
conducted by a panel of judges prior to the Heritage Day
Festival & Parade festivities.
HERITAGE AWARDS
The Carter G. Woodson Award:
This award is presented to an individual of strong
morale character that has been instrumental in
empowering communities through positive reinforcement.
